Full Agenda
#AOCS25 is a carefully curated experience to balance inspiring yet practical keynotes and research-driven abstract presentations with meaningful networking and discussions.
Sunday, February 23, 2025 Pre-conference Workshops
9:30 AM
Changing Health Behaviors: The Fundamentals
Jeffrey Jordan, MA
Founder, President, & CEO, Rescue Agency
Michelle Bellon, MA
Senior Vice President, Impact & Growth, Rescue Agency
Room
Sandpiper A
Sandpiper A
Unlocking the Power of Audience Engagement: From Maximizing Formative Research to Effective Co-Creation
Dina Weldin
VP, Group Management Director, Rescue Agency
Danny Azucar
Research Scientist, Rescue Agency
Room
Sandpiper C
Sandpiper C
12:30 PM
Changing Health Behaviors: The Fundamentals
Jeffrey Jordan, MA
Founder, President, & CEO, Rescue Agency
Michelle Bellon, MA
Senior Vice President, Impact & Growth, Rescue Agency
Room
Sandpiper A
Sandpiper A
Paid Media Landscape: Using Digital & Social Media to Maximize Impact
Carli Smith
Group Account Director, Rescue Agency
Suzie Lopez
Sr. Director, Media, Rescue Agency
Room
Sandpiper C
Sandpiper C
3:00 PM
Unlocking the Power of Audience Engagement: From Maximizing Formative Research to Effective Co-Creation
Dina Weldin
VP, Group Management Director, Rescue Agency
Danny Azucar
Research Scientist, Rescue Agency
Room
Sandpiper A
Sandpiper A
Paid Media Landscape: Using Digital & Social Media to Maximize Impact
Carli Smith
Group Account Director, Rescue Agency
Suzie Lopez
Sr. Director, Media, Rescue Agency
Room
Sandpiper C
Sandpiper C
Monday, February 24, 2025 Day 1: The Science of Change
8:30 AM
Mainstage Keynote
Radical Empathy: Reestablishing Trust & Relevancy With Disengaged & Skeptical Audiences
Jeffrey Jordan, MA
Founder, President, & CEO, Rescue Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
9:20 AM
Mainstage Keynote
Welcome to San Diego
Kimberly Giardina, DSW, MSW
Deputy Chief Administrative Officer, Health and Human Services Agency, County of San Diego
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
9:25 AM
Mainstage Keynote
Public Health at an Inflection Point: Let’s Work Together to Protect the Nation’s Health and Economic Security
Dr. J. Nadine Gracia, MD, MSCE
President & CEO, Trust for America’s Health (TFAH)
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
10:05 AM
Concurrent Breakout Session
Coral 1
Coral 2
Coral 3
Coral 4
Coral 5
Driftwood
Seaglass
Tidepool 4
10:30 AM
Concurrent Breakout Session
Coral 1
Coral 3
Coral 4
Coral 5
Driftwood
Seaglass
Tidepool 4
Coral 2
11:15 AM
Mainstage Panel
The Invisible Shield: Learning from the Past, Protecting Public Health in a Changing World
Dr. Brian Castrucci, DrPH
President & CEO, de Beaumont Foundation
Dr. Amy Acton, MD, MPH
Former Director, Ohio Department of Health
Rupali J. Limaye, PhD, MPH, MA
Associate Professor, Johns Hopkins Bloomberg School of Public Health
Lindsay Firestone
Film & Special Projects Lead, Bloomberg Philanthropies
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
12:10 PM
Mainstage Keynote
Solutions at the Intersection of Health Care and Public Health
Dr. Bechara Choucair, MD
Executive Vice President & Chief Health Officer, Kaiser Permanente
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
1:30 PM
Concurrent Breakout Session
Coral 2
Coral 3
Coral 4
Coral 5
Driftwood
Seaglass
Tidepool 4
Tidepool 5
1:55 PM
Concurrent Breakout Session
Coral 2
Coral 3
Coral 4
Coral 5
Seaglass
Tidepool 4
Tidepool 5
2:40 PM
Power Sessions
Coral 1
Coral 2
Coral 4
Coral 5
Coral 3
Tidepool 4
3:50 PM
Mainstage Talk Series
Growing Up Healthy
What Does 0 - 5 Have to Do with Intergenerational Health?
Jackie Wong, MSW PPS
Executive Director, First 5 California
The Power of Connection: Why Mentoring Is a Public Health Imperative
Ginneh Baugh
Chief Impact Officer, Big Brothers Big Sisters of America
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
4:25 PM
Mainstage Panel
Fireside Chat: Experience and Perspectives For Navigating The Changing Landscape
Kristin Carroll
Summit Co-Chair, Agents of Change Summit
Chair of the Board
Rescue Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
5:00 PM
Mainstage Keynote
Closing Day 1: The Science of Change
Jeffrey Jordan, MA
Founder, President, & CEO, Rescue Agency
Kristin Carroll
Summit Co-Chair, Agents of Change Summit
Chair of the Board
Rescue Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
6:00 PM
Celebration Dinner
Tuesday, February 25, 2025 Day 2: The Technology of Change
8:30 AM
Mainstage Talk Series
Talk Series
Baby Steps: The Power of Taking Action in Effective Behavior Change
Michelle Bellon, MA
Senior Vice President, Impact & Growth, Rescue Agency
Set the Scene: Delivering Behavior Change Messaging that Gets Results
Femi Corazon
EVP, Executive Creative Director, Rescue Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
9:05 AM
Mainstage Keynote
Innovative Uses of Technology in the Government
Amanda Renteria
CEO, Code for America
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
10:05 AM
Concurrent Breakout Session
Coral 2
Coral 3
Coral 4
Coral 5
Driftwood
Seaglass
Tidepool 4
Tidepool 5
Coral 1
10:30 AM
Concurrent Breakout Session
Coral 1
Coral 2
Coral 3
Coral 4
Coral 5
Driftwood
Seaglass
Tidepool 4
11:15 AM
Mainstage Panel
Finding the Humanity in AI Applications for Government Agencies
Justin Brown
Founder, Center for Public Sector AI
Sadie St. Lawrence
Founder & CEO, Human Machine Collaboration Institute (HMCI)
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
11:53 AM
Mainstage Keynote
Influencing the Influencers: Best Practices for Working with Creators in Public Health Campaigns
Amanda Yarnell
Senior Director, Harvard T.H. Chan School of Public Health's Center for Health Communication
Lecturer
Harvard Department of Social & Behavioral Sciences
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
1:15 PM
Concurrent Breakout Session
Coral 1
Coral 3
Coral 4
Coral 5
Seaglass
Tidepool 5
1:40 PM
Concurrent Breakout Session
Coral 1
Coral 3
Coral 4
Seaglass
Tidepool 5
2:25 PM
Power Sessions
Driftwood
Coral 1
Coral 2
Coral 3
Coral 4
Coral 5
Seaglass
Tidepool 4
3:35 PM
Mainstage Keynote
Supercharging Cessation Through Innovation & Collaboration
Kathy Crosby
CEO & President, Truth Initiative
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
3:55 PM
Mainstage Keynote
Beyond Impressions: How Real Time Data Can Inform Campaign Optimization
Penny Norman
Strategy Director, Rescue Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
4:10 PM
Mainstage Keynote
Trusted Messengers: Building Authentic Connections with Audiences
Derrick Feldmann
Managing Director, Ad Council Research Institute
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
4:25 PM
Mainstage Keynote
Snapchat: Driving Offline Behavior Change Among Young People with Snapchat
Megan Dorward
Lead, Government and Political Advertising, Snap, Inc.
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
4:40 PM
Mainstage Keynote
Summit Close
Jeffrey Jordan, MA
Founder, President, & CEO, Rescue Agency
Kristin Carroll
Summit Co-Chair, Agents of Change Summit
Chair of the Board
Rescue Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom